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The campaign, ‘Our nation’s silent heroes – Beaches to Benches’, is an articulation of the Centenary Institute’s overarching brand platform, ‘Life Saving Research’, and encourages viewers to recognise the invaluable work of its scientists […] Independent advertising and branding agency March One has announced it has been appointed by the Children’s Medical Research Institute (CMRI) to refresh the ‘Jeans for Genes’ fundraising campaign.

This year will celebrate 25 years of Jeans for Genes, the community fundraising event that unites Australians in denim in support of research aimed at finding cures […] A new agency is in town that aims to connect powerful Australian pet influencers with brands to create authentic, high-quality branded content.

au has unveiled a new initiative in response to a poll that revealed 72 per cent of families who use the content platform have been affected by bullying.

Listeners can now add Triple M news and sports updates, as well as news, entertainment and celebrity news from The Hit Network, to their personalised flash briefing, which they can then play simply by asking, […] Australian financial and corporate communications agency Honner has become the latest partner of PROI Worldwide, a global partnership of independent communications agencies.

Williams (pictured above) heads up as founder and CEO, and won the Tech category at B&T’s Women in Media Awards last year.

She is also the founder and CEO of commercial modelling agency […] In may be an early contender for worst marketing stunt of the year, but corn chip manufacturer, Doritos, is apparently set to release a new range of its salty treats tailored specifically to women.

It was down 7.1 per cent on last year’s viewer numbers and when online viewers […] Two of Australia’s most well-known travel content marketers have launched a podcast that promises to help marketers to “sell the dream to a new generation of travellers.” The Destinationists, is co-hosted by Andrés López-Varela the former global content editor for Tourism Australia, and Lauren Quaintance, ex-travel GM for Fairfax Media and the co-founder of Storyation.

The first episode […] Australian independent medical research institute, the Centenary Institute, has unveiled its new brand campaign via WPP-owned creative agency 1 Kent Street.

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