Online dating marketing strategies

Since the app has fewer features than services like and Plenty of Fish, having an attention grabbing profile is even more crucial – but we’ll get to that shortly.

Once you’ve determined your objectives and selected an online dating platform that speaks to these, the real marketing begins.

With Valentine’s Day around the corner, many are turning to less conventional dating methods like online dating.

Everyone knows these services exist and I bet you can name at least one couple you know that met online.

Online dating has proven to be extremely convenient, taking away the stressful face-to face initial contact, prospecting people who have common interests, and improving time efficiency in the process.

Yet even with these things in mind, online dating success isn’t a given.

Once you’ve applied these marketing techniques, it will be time for the performance analysis.

Your aims and objectives for being online should gear you in the direction of better understanding your niche, or in other words, who you wish to attract. Does the dating site you’re on reflect your brand, and objectives?Match has been the pioneer of the online dating era, founded in April 1995.According to Diffen.com, members on Match tend to be on the quest for anything from casual encounters/hook-ups to long-term relationships. Dating services like Tinder and Plenty of Fish are extremely popular amongst young people looking for quick ways to meet people near them, with the average user age being 27.Ann-Kim is an Outreach Coordinator at AOD marketing, as well as a student at Concordia University, majoring in Public affairs with a minor in Art History.She has a background in Public Relations, and has done freelance writing for The Gazette’s Urban Expressions.

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