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Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.

Management consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.

Rather than disproving the myth, in other words, the experiment might instead offer evidence that creativity is an ability that one is born with, or born lacking, hence why information from the environment didn't impact the results at all.

It's an interesting experiment, but the author's conclusion cannot possibly follow from the results of it.

Today many people are familiar with this puzzle and its solution.

In other words, the “trick” was revealed in advance.

Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly?

Let’s look a little more closely at these surprising results.

Solving this problem requires people to literally think outside the box.

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